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On a recent holiday to France, one of the WJ team found an interesting marketing idea whilst eating his breakfast – advertising on French bread packaging. In patisseries across the country it seems an innovative printer has used his loaf and seen a gap in the market. With so many French loaves taken into the home each day, what better way to put your message into your customers’ hands? Local and national French brands were taking advantage of the unusual space.
Posted: 25/10/2013 at 11:03
Tags:  Print  Advertising


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